My Top 3 Sales Tips

There's a lot of techniques to increase sales on Poshmark. Here are my top three tips to help you increase sales!






















1. Share active users closets 

This is my number one tip to increase sales. Share items from closets of users who are currently active on Poshmark.

Go onto your Newsfeed, see who is currently posting items at that moment, and share at least three items from that posher's closet.

The chances that posher will share your items right away are much higher than if you were to share a user who is not currently active!
















2. Share Users with high share numbers 

Want to ensure another posher will share your closet after you share their closet? Focus on sharing items from other posher's closets who have high number of shares.

If you see that the person has only shared a few hundred times, then it's likely they will not share your closet if you share theirs. When you see that a posher has shared tens of thousands of times, then it's likely that posher will share your closet after you share theirs!

Look out for poshers who have shared hundreds of thousands of times, or even millions-- those are really active and generous poshers who will always share back the love.







 3. Increase Your Following.

If you want to increase sales, then first focus on increasing your following! Sharing your own closet won't help much if you don't have a big following.

Once you get a big following, more people will see your closet every time you share. That's why it's so important to focus on gaining followers instead of sharing your own closet several times a day.

Gain followers by following a lot of people, sharing other peoples closets, sharing your own closet, and commenting on posher's closets when they are chosen for a host pick. Congratulating other posher's for getting chosen for a host pick is a great way to get your name published on other peoples closets, which can potentially get you more followers!

The BEST Cost Saving Secret

Learn how to:

       Never leave your home to ship or buy shipping materials. 

       Never pay money to buy boxes or tape again.

I didn't learn these tips until pretty recently, and most people don't know about them (or believe me when I tell them about it)! 

Save on overhead costs with these ESSENTIAL TIPS for packaging, shipping and mailing:

FREE SELF ADHESIVE BOXES SHIPPED TO YOUR HOME

• Don't buy boxes or leave your house to get boxes from the post office! Order your priority mail boxes online at USPS.COM for FREE and get them shipped free to your home! Be sure to order "PRIORITY MAIL" boxes, NOT "priority flat rate" or "regional rate" or "priority express."

• I order big rectangle ones for large orders or oversize items and handbags. Order the shoe boxes for mailing shoes or bags. I get small square boxes for jewelry orders, and stuff them with newspaper or reused bubble wrap.

• Try to order boxes that have self adhesive tape (it says in the descriptions online). They're a lot easier and don't require any extra packing tape to seal!

FREE PACKING TAPE 

• Don't buy packing tape again! USPS has FREE tape strips that can seal your packages, shipped straight to your home for free! Or, even better- order self adhesive boxes that don't require tape! 

FREE SELF ADHESIVE ADDRESS LABEL HOLDERS 

• Order FREE clear plastic self-adhesive address label holders shipped free to your home. All you need to do is print the address labels that Poshmark emails you on regular printer paper, fold it and place it inside the plastic address label holder. Then just peel and stick them onto the box! I used to buy expensive clear packaging tape to seal my boxes and tape on address labels. It was such a waste of money because I went through tons of rolls of $4 packing tape every month!    

FREE PACKAGE PICK UP FROM HOME

• Don't waste time at the post office ever again! Instead, schedule online package pickups for FREE! They even have a phone app that makes it super easy to schedule pick USPS from your phone! (Download the USPS phone app here). I'm not sure if this feature is available everywhere in the US, but it works from my apartment building in LA. I just use my USPS app to schedule a pickup the day before I want it shipped. I leave the box in my apartment lobby for the postal carrier to pick up when he drops off the mail. That's it! So easy- and I don't have to waste time going to the post office, or waiting in line! You will immediately get a confirmation email from USPS that confirms the pickup! 

I wish I knew some of these things sooner because I wasted a lot of money, energy, and time. I hope these tips help you all out, too! 

Package Your Items With Care:

Overall, remember to keep your overhead costs low, otherwise you won't be making any money off your sales! But be sure to still package your orders with care, and deliver high quality service if you want return customers.

Thank you cards and nice wrapping paper cost a lot, and can eat up profits, especially with cheaper sold items-after all, this is a business! 

I package my orders with tissue paper (from TJ Maxx or dollar stores), wrap it with baking twine (from Target dollar section) and reuse saved bubble wrap or newspapers for fragile items. I also like to include a small Thank You tag that I stamp on some cut out card stock.

Do you have any tips for saving on overhead costs? Let us know! 

It's All in the Timing

When it comes to Poshing, it's all in the timing! Certain days of the week, at times of the day are better when it comes to selling, sharing, and being active! Below are some of my tips for any Posher looking to increase sales and followers!

• Sundays = Best Days! Be active on Sundays, especially on Sunday nights. I've found Sunday night to be the most active time of the week! Make sure to always share to the Sunday Night Party because you will get a lot of reshares. Try to get chosen as a host pick for Sunday night parties, it will be the most beneficial to you (See my Post, Get a Host Pick, for tips). 

• Price Drop on Thursdays, Fridays, or on Sundays! Lowering your prices is most advantageous on Thursday nights, Fridays and Sundays. Why? Because these are days that people like to buy! Maybe it's because Thursdays/Fridays are pay days, or because people are online shopping at work, waiting for the work week to end. Either way, these days will yield sales, and sales tend to occur when you lower your prices. Most of my sales occur on Fridays and Sundays, so take advantage of the timing!

• Share at Night! The most important party to share to is the night time parties. Users are the most active at night, since they are home from work or school, so it's best to share when users are active.

Surprising Tips!

Over my time on Poshmark, I've learned some surprising tips that are not known or advertised often. I hope that sharing some of these tips will help you out!

• A listing can only be shared once to a party. This means that sharing a listing multiple times through out the two hour course of a party is pointless! Your listing will only show up the first time you shared it--so don't waste your time! Also, this means that sharing other Poshers listings to parties is pointless too, so just share others listings to your followers, and not to parties!

• Host Picks are only chosen in the afternoon and night time parties. Morning parties are hosted by Poshmark employees, and they do not choose Host picks for these parties! So if you're going to spend time sharing to morning parties, these listings are only going to be seen by people who are shopping the parties!

• Items that you lower prices for only notify people who "liked" the listing if you lower the price by 10% or more. So make sure you're lowering items by more than 10% so people who liked the listing get notifications in their newsfeeds if that's what you want.

• Items get discounted shipping if you lower an item by more than 10% of the lowest price its ever been listed. So if you originally list an item for $50, then lower it to $48 after a week, then lower it again to $43 after another week, your item will not get discounted shipping because $46 is not 10% less than $50. You would have to lower your item to $45 or less in order to get discounted shipping.

• Listing an item will get that item to show up at the top of search listings. To "list" an item again, go to the items page, click "edit" and then click "list." If you then go to "search," and search for that brand and category, you should see your listing at the top of the search results. "sharing" an item to your followers will not make your item show up at the top in search results. This is a good trick to use for items that people typically search for, such as "Coach bags," "MAC Lipstick" or "Michael Kors Shoes." 

• When you search for a specific item, only your sizes will show up in the search results. Poshmark asks users to tell them their sizes in all categories, so they save your personal sizes. If you're looking for a gift for a friend who is a size large, and you're a size small, then searching for "Free People Dress" will only yield results for Free People dresses in a size small. So make sure you refine your search results to include the sizes you're searching for.

• Take photos on your phone under the "Square" photo size setting. Poshmark photos fit perfectly under the square size, so you won't have to worry about cropping the photo when you upload it to Poshmark!

Have any other tips you want to share? Please let me know!

Price Right.

Pricing is an important component to making a successful Posh closet. If you price right, then you'll see it in the sales! Below are some tips for pricing your Posh closet right.

Initial Prices

A lot of Posher's initially price high, and then lower the item over time. I like to initially price my most items at the lowest I'm willing to sell the item. I've found this to be more effective than when I initially priced high, and then lowered the price over time.  Most people don't want to spend a lot of money on used clothing that they can't try on before buying. That's why pricing high initially tends to be ineffective for me.

Discounted Bundles

Also, you can offer discounts for bundles. A bundle is when a person buys more than one item from your closet in the same shipment. Posher's can give discounts on items that are bundled, because it incentivizes people to buy more. I personally don't like giving big discounts on bundles because I realized that it allowed buyers to buy things from me for way lower than the items were worth, since I priced items low to begin with. That's why I changed my bundle discount to 10% off for 3 or more items.

Negotiate Offers

I encourage buyers to make offers, because I am open to negotiating price. I'm willing to sell some items for a little less than priced if I want to get rid of it, or if it has slow activity.  Some people just want to feel like they're getting a good deal, so it's worth it to knock a few dollars off the price to make a them happy. I also like the offer tool because it gives me some insight as to what items need to be lowered. If a bunch of people offer me lower prices on the same item, then I know its overpriced, which is helpful to know.

Price Competitively 

It's important to price competitively, and not too low or too high. Search on Poshmark to see if other people are selling similar items to yours. Search "sold" items to see what items sold already, and how much people paid for those items.  Don't overprice your items, or you'll never sell them! Be realistic, and remember that most items are likely used, damaged, old, or out of style, so they are no longer worth what you paid for it. In my closet, I have an average discounted price of about 75% off the original price I paid.

Put it on Sale

Putting items on sale works for some Poshers. You can always price your item high at first, and after you get a lot of likes, lower the price a lot. This way, everyone who liked the item will be notified of the price drop, and will be likely to buy the item if its price is lowered substantially. I haven't had any luck with this strategy, but I know some Poshers do. I think it is very effective if you have a very high number of followers and get a lot of likes, otherwise this strategy will likely not work.

Price it Right

When pricing, keep in mind that Poshmark takes 20% of a sale, or $3 from anything $15 or under. When I price items, I never price lower than $6. An item sold at $6 means you will make $3, after Posh takes its $3 share. I've calculated that packaging items costs about $1 (Tissue paper, shipping tape, string, printer ink, printer paper). So, I make only $2 on items priced at $6, which is not a lot at all. Anything sold for less than $6 would not be worth selling. So make sure you keep all of these things in mind when pricing your closet!

Follow The Right Closets

The closets you choose to follow is more important than you think! 

Closets you follow show up on your newsfeed. So it's important to follow Posher's who share a lot, and have a lot of followers! Why? Because you will be sharing closets that show up on your newsfeed, and ideally they will return the shares. 

Share Poshers who have a high number of "shares." They will be more likely to share your closet in return. If a Posher has only ever shared a few closets, they likely won't be returning the shares. 

Share closets that have a large following. When that Posher returns your shares, your closet will get exposure to all of their followers!

Follow closets that share your size, taste and style, if you're interested in buying! That way you will have items show up on your newsfeed that you'll actually be interested in buying, so you won't have to go searching.

Follow Party Hosts. They will likely host multiple parties in the future, so you will be able to see their party announcement posts on your newsfeed, so you can then comment and ask for a Host Pick. 

Follow Suggested Users. They are the most active Poshers on the app. Suggested User's tend to share closets the most often, have large followings, provide useful mentoring, and host parties. As such, it's advantageous to have these Poshers in your network!

RECAP:

• Follow closets that have high number of "Shares" 

• Follow closets that have a high number of "Followers"

• Follow Poshers who are the same size as you

• Follow Poshers who have similar taste and style 

• Follow Suggested Users and Party Hosts

Share, and Share Some More

Sharing is the key to gain followers and make sales! The more you share other Posher's closets, the more likely they are to share yours. When other Posher's share your closet, your items show up on all of their followers newsfeeds. That gives you exposure that you wouldn't otherwise gain.

• Share at least 3-5 items from other closets. You will be more likely to get a reciprocation of shares if you share at least 3 items from a closet, as opposed to just 1 item.

• Share active users closets. If a Posher is currently active on the app, they are more likely to immediately reciprocate the shares. Currently active Poshers are those who show up first on your newsfeed.

• Target closets that share a lot. Share from closets that have a high number of shares because they are more likely to reciprocate your shares. The number of shares are listed at the top of a profile.

• Share during peak hours. Sunday nights are the best times to share because there's a lot of users on the app.  Peak hours also include the times when parties are in progress.

• Reciprocate. If someone shares your closet, thank them by returning the shares! 

• Share your own closet everyday! Try not to go a few days without sharing every item in your closet!

https://poshmark.com/closet/posh_enthusiast